TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

corporate image [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2011-07-21

English

Subject field(s)
  • Communication (Public Relations)
  • Federal Administration
CONT

... corporate identity extends beyond the name and logo. It encompasses everything that connects the public with the institution, from buildings to ashtrays. The basic requirement is a consistent image, especially among buildings, no matter how disparate the architecture or location, and then the signage.

French

Domaine(s)
  • Communications (Relations publiques)
  • Administration fédérale
CONT

L'image de marque, c'est l'ensemble que forment dans l'esprit des gens la réputation d'une firme et toutes les images, mentales et visuelles qui s'y rattachent [...] qu'il s'agisse d'une industrie, d'une firme commerciale [...] d'un ministère, d'une institution ou d'un parti politique [...]

OBS

Le concept image de marque ne concerne pas seulement ce qui est vu, mais aussi tout ce qui est perçu, ressenti, interprété, transformé, imaginé à partir d'une perception visuelle.

Spanish

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Record 2 2010-03-01

English

Subject field(s)
  • Marketing Research
  • Customer Relations
DEF

[The mental picture] people see in their mind's eye when the name of the company is seen or heard.

French

Domaine(s)
  • Étude du marché
  • Relations avec la clientèle
DEF

Opinion que le public a d'une société donnée, de l'image qu'elle projette ainsi que de sa renommée.

Spanish

Save record 2

Record 3 1997-05-21

English

Subject field(s)
  • Communication (Public Relations)
  • Parks and Botanical Gardens
OBS

Term used by Parks Canada.

French

Domaine(s)
  • Communications (Relations publiques)
  • Parcs et jardins botaniques
OBS

Terme en usage à Parcs Canada.

Spanish

Save record 3

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